ATTENTION: Sales Professionals!

Ready to Transition Into Lucrative Enterprise Tech Sales Roles?

Discover a Proven Career Incubator Designed to
Help You Break Into High-Earning Positions.

Past participants have transitioned into roles with $150K–$300K total compensation potential. Most complete the program in under 16 weeks - individual timelines vary.
200+ Clients Landed Their Next Level Offers At Leading Companies

Hear From Others

Disclaimer: All testimonials represent real client experiences, but individual results vary. Offers listed reflect specific individual circumstances and are not guaranteed outcomes.

Breaking into enterprise tech sales doesn’t have to mean grinding through endless quotas or pushing hard-to-sell products.

There are companies where reps work smarter, close larger deals, and sell solutions that truly meet demand.

The key? Positioning yourself to be hired by them.

Cocoon 2.0 is built to help sales professionals become standout candidates for revenue generating roles at leading tech companies.

Over 200 professionals have used our program to successfully transition into new opportunities - many with six-figure compensation packages.

"Cocoon! Your. Shit. Works. Not only do I have an offer for $75k OTE on the table that I'm definitely going to take, but I also got offered SMB AE for $125k OTE after my final round.

I want to thank you for doing what you do, being an amazing resources, and for being supportive of me throughout this entire process.

The hiring manager was so blown away by me submitting The Interview Preparation Documents that I ended up knocking out one of the finalists they already had after having three rounds with them in three days."
ServiceNow, $125k OTE
Landed in 11 Weeks, AE SMB
"Accepted a job offer a few weeks ago and have my first day coming up. I'm super excited since the role is fully remote, 161k base / 230k OTE + stock options.

Never thought I'd have this type of comp package with less than 3 years of sales experience and at 26 yo.

Proactively providing a detailed territory plan really impressed the hiring team during the interview process. The course was amazing with helping my prep work."
Squint, $230k OTE
Landed in 13 Weeks, AE Mid Market
"Did the panel interview. Crushed it. There were 6 people and I held a presentation, then showcased the territory plan. 8 minutes after the interview my soon-to-be manager emailed me that they all "loved" me and want to work with me.

Without your guidance it wouldn't be possible."
Snowflake, $89k OTE
Landed in 14 Weeks, SDR
"Happy to report back, WE GOT THE OFFER! At samsara.

Legit zero tech sales experience, no degree, this was the first company I even interviewed at…..and crushed it due to the course and landed the role.

Went from a dead end min wage job to now an 80k+ OTE after training at a top company.

Can’t thank you enough for the course and also going above and beyond in the DM’s to get me to the finish line. Literally changed my life""
Samsara, $80k SDR
Landed in 10 Weeks
"I just got the official letter an hour ago! Signed. 165k OTE 50/50 split with $60k in RSUs!

Thanks again for all your help. I can wholeheartedly say I wouldn’t have gotten here with your course.

Fortune just ranked Box the third best tech company to work for in the US so while they’re not the fastest growing, it’s a great company to be a part of and a good step forward with a true tech company."
Box, $165k OTE
Landed in 7 Weeks, AE SMB
"Dude thanks so much! Your tips helped me break into Paycom and now Deel.

I'm pretty stoked.

Before I was driving like 2.5 hours a day and now it's remote.

I feel like this is a great place to be long term."
Deel, $143k OTE
Landed in 11 Weeks, AE SMB
"After they gave me the verbal agreement, the VP of sales sent me an email saying my work yesterday "really stood out" and that "my preparation & effort were evident in every detail, and didn't go unnoticed especially the problem enablement matrix".

thank you for everything man. really really appreciate the work you put into this."
Glean, $122k OTE
Landed in 12 Weeks, Commercial AE
"I got a new position as an AE at a company called Foundation AI. I am excited for it because it’s an upgrade in pay (95/165) and I received options as well.

I followed what I learned from your course closely throughout the interview process and that, along with your resume work, played a major factor in securing the job."
Foundation AI, $165k OTE
Landed in 11 Weeks, SR Account Executive
"Got the offer from State Street 135k gonna accept.

I have 24hrs to accept so I’m going to cancel all other interviews.

I used your account plan and it sealed the deal!"
State Street, $135k OTE
Landed in 7 Weeks, ENT Account Manager
"well well.... 90k OTE 65k base. Hypergrowth company and reps exceeding OTE.

You can look at repvue and see that as well.

Thank you Cocoon! You can use this to let people know that my resume and interview prep were all from your course. I do come from a seed startup SDR so I had some experience (got that job b/c of you as well, but bad company - lesson learned) but without this, wouldn't have gotten this."
Drata, $90k OTE
Landed in 5 Weeks, SDR
"Accepted 150k base/200k ote Enterprise AE position with DoorDash.

They were really impressed with me coming up with lead list of national chains they were missing on the platform, the decision makers and prospecting templates to engage them. All the interview bible did helped me crush all 5 rounds of interviews with them.

Thank you, I don't think I would've landed the job without it."
Doordash, $190k OTE
Landed in 11 Weeks, Enterprise AE
"Legitimately, your free content on X was what guided me into my first sales role with zero experience.

Your first course graduated me to my second one, and the incubator has now landed me a 50% base salary increase from SMB AE to Mid Market.

I legitimately can’t thank you enough for all you’ve done."
Paylocity, $150k OTE
Landed in 13 Weeks
How Do We Help?

How We Support Your Career Move

Most sales professionals have the potential to upgrade into better roles. But too often, their approach keeps them stuck.

Cocoon 2.0 helps you upgrade the overlooked areas that can make the difference between being passed over—or picked.

We transform the blind spots most applicants overlook into strategic advantages that make you stand out.

Our system guides you through six key phases:
Integration icon

Mediocre Application

It pains us to see people burn through their one-time leads with a lukewarm application.

"Is my resume getting auto-rejected?"

"I worry that my resume blends in with everyone else, and I won't be noticed."

"Should I wait until I'm 'more qualified?"

"Can I break in without any background in tech?"

"What should I focus on first? Everything feels important?"


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Random Account Planning

Many reps spend years at companies that aren’t aligned with their growth.

We help you identify industries and organizations leading the board in terms of compensations and promotions timeline.

“How do I know if I’m in a saturated or shrinking market?”

“What are the best niches for long-term sales careers?”

“Why am I overperforming but still stuck in the same role?”

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Weak Outreach System

Most outreach stops at clicking ‘Apply’ or sending the same message to every manager. We teach a relationship-first system designed to align with 6 different decision-makers archetypes involved  in the hiring process.

“Why do I get ghosted?”

“Is there a better way to reach out without seeming generic?”

“How can I connect meaningfully with hiring managers, VPs, and reps?”
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Interview Performance

We've seen so many unprepared.

Our unconventional methods quite literally blows sales manager's mind and makes you the obvious choice.

"Am I ready for the interview?"

"What's my 'wow factor' in the interview?"

"What if I blank when they throw sales scenarios or curveballs at me during the interview?"

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Final Negotiation

Multiple offers? Great. But choosing (and negotiating) the right one can impact your earnings and trajectory. We support you through this critical stage.

"I got a few offers? Which one should I take?"

"What if have multiple offers? How can I play my cards right?" 

"How much more can I ask without hurting my changes?"
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Leveling Up

Once you're begin your job,
all eyes are on you and it is time to do things right to quickly get promoted. ‍

"How do I announce to my boss and colleagues I'm leaving for this new company without burning bridges for the future?"

"How can I built the right impressions in the first 30 days?"

"How do I get the best reps to take me under their wings?"

Overview Of The Curriculum

PHASE 1: POSITIONING
Craft A Head-Turning Application With Our Secret of Brag Books
Week 1
By Week 1, you'll walk away with a professionally structured resume and a personalized brag book—two strategic assets that have helped our participants stand out in competitive hiring funnels.
PHASE 2 - ACCOUNT PLANNING
Identify High-Leverage Companies That Align With Your Long-Term Wealth Goals
Week 2
By Week 2, you'll access Cocoon’s curated list of 250+ tech companies with strong compensation potential, plus a proven framework for identifying promising opportunities in emerging industries early on.
PHASE 3 - OUTREACH
Plug Into The Exact System That Generates Interviews On-Demand Without Burning Bridges
Week 3 to Week 5
By Week 5, you booked at least 3 to 5 interviews effortlessly using Cocoon© plug-and-play outreach system.
PHASE 4 - INTERVIEW MASTERY
Prepare To Stand Out As The Favorite Top Choice
‍‍
Week 6 to Week 10
By Week 10, you’ll have your five polished interview assets ready to confidently navigate every round—and you'll likely be positioned for at least two strong opportunities.
PHASE 5 - LEVELING UP
Negotiate The Best Offer, Transition Seamlessly, And Crush Your 30-Day Ramp-Up Period
Week 10 to Week 16
You’ll be guided through offer review and negotiation strategies, and receive a 30-day onboarding blueprint to help you make a strong first impression and set yourself up for long-term success.
BONUS DOWNLOADS
Strategic Tools Designed to Maximize the Value of the Program

From templates to scripts to cold email swipe files—our bonus materials are designed to compound your progress and serve as long-term assets in your sales career.

Phase 1 - Positioning

Craft A Head-Turning Application With Our Secret of Brag Books
By Week 1, you will have a done-for-you resume and a done-with-you brag book that makes you stand in competitive hiring funnels.
Module 1: Welcome And Our Roadmap
Get crystal clear on the 16-week roadmap & milestones ahead and where to get help.
Module 2: 4 Trigger Events Forcing Companies To Hire
Learn about the underlying reason companies are forced to hire and how to position yourself as the adequate solution.

Downloadable Documents
Google Sheet: The 4 Events That Trigger Companies To Hire New People
Module 3: 7 Typical Red Flags (And Word Tracks to Reframe)
Respond with specific rebuttals to all common red flags hiring managers have (sales experience but not in tech, job hopping, etc.) and turn deal-breakers into strengths.

Downloadable Documents 
Google Doc: The 7 Resume Silent Killers Reframes (3 Page Document) 
Module 4: 7 Frames For Writing Magnetic Resumes (Bonus: 15+ CV Examples)
Every hiring manager has 7 core fears when bringing in someone new to their team. We'll show you how to reframe your background to proactively address those concerns and position yourself as a confident, well-aligned candidate.

Downloadable Documents: 
1) Google Doc: TOP 15 MOST CONVERTING CVS & COVER LETTERS (BEFORE & AFTER)
2) Google Doc: 7 Super Frames - Addressing Common Sales Managers' Concerns
Module 5: Build A Brag Book That Helps You Stand Out
Create a polished, strategic 1-pager that many past participants have used to enhance their outreach and interview outcomes. This isn’t just another resume add-on—it’s a career portfolio designed to highlight your strengths with confidence and precision.

Note: While individual results vary, many participants found this helped increase engagement in their job search process.

Downloadable Documents: 
1) Google Doc: 1-Pager Brag Book Template
Module 6: Strengthen Your Application With A Private Call
In your onboarding session, we'll review your resume together, outline a personalized 12-week action plan based on your goals, and answer your initial questions. You'll leave the call with clear next steps and the foundational tools to confidently begin your transition.During our onboarding session, you'll receive a professional crafted resume, a customized 12-week action plan, and answers to your initial questions— You'll leave the call with everything you need to begin your journey.

Downloadable Documents: 
1) Google Sheet: Prepare Your Resume Map and Share It With Me At Least 48 Hours Before Our Call
[Includes Offer Map, Examples, And Plug-And-Play Template]

Phase 2 - Account Planning

Identify High-Leverage Companies That Align With Your Career Goals
By Week 2, you'll gain access to Cocoon's curated list of 200+ vetted companies, plus a strategic system to identify which organizations are best positioned to support your income and career growth.
Module 1: Where Is The Money in Enterprise Sales? (Niches & Companies)
There are hundreds of thousands of sales orgs—but only a small percentage offer the margins, market timing, and compensation structure that support long-term sales career growth. Skip hours of manual research and explore our “Platter of Gold”: a focused list of companies worth targeting in 2025.There are 100,000s of companies across you can sell for.

Google Sheet: Platter of Gold - Top 200 Sales Organizations For SDR, AE SMB, Mid Market & Enterprise (+ Salaries Revealed By Job Level)
Module 2: Qualifying F500 & Public Companies
Learn a quick, investor-style method for assessing whether a public company has a healthy, scalable sales engine—so you can make informed choices about where to apply your energy.
Module 3: Disqualifying Startups and Private Companies
Learn a quick, investor-style method for assessing whether startups and private companies have a healthy, scalable sales engine—so you can make informed choices about where to apply your energy.
Module 4: Filter Companies Through The Cocoon BS Detector
Use our “BS Detector” tool to compare multiple companies based on criteria that matter to your growth—like comp structure, average promotion timeline, territory quality, sales support, and long-term upside.The BS detector is a decision-making tool to compare companies' sales divisions and rank them from best to worst.

Downloadable Documents: 
Google Sheet: The Cocoon BS Detector

Phase 3 - Outreach

Cocoon Outreach System To Build Your Interview Pipeline
By Week 5, you’ll have launched a highly targeted outreach campaign, connected with key decision-makers, and gained momentum in your job search. This system focuses on strategic relationships—not mass applying—and is built to create meaningful conversations that open doors.
Module 1: Target Dream 25 Companies
Start with your “Dream 25” — a handpicked list of companies currently hiring from Cocoon’s vetted database of 200+ high-leverage sales organizations.Target 25 companies hiring right now from the Platter of Gold (our list of 200+ pre-vetted companies).

Downloadable Documents
Google Sheet: Outreach Tracking Sheet
Module 2: Identify 50 Key Insiders Who Influence Hiring Decisions
Together, we’ll build a list of 50 influential insiders across six hiring personas (from 🧜 Mermaids to 🦀 Crabs) designed to create deeper connection points than standard cold outreach.

Downloadable Documents:
Google Doc: 6 Hiring Personas + LinkedIn Search Filters Pre-built in the Tracking Sheet
Module 3: Deploy The 6-Persona Rainbow Email Campaign
Deploy 6 email sequences custom-built for each of the 6 personas (from 🧜♀️ Mermaids to 🦀 Crabs) that make busy executives stop and respond. This isn't about spamming — it's about sending messages so compelling and targeted they can't help but reply.

Downloadable Documents: 
Google Sheet: Rainbow Campaign Scripts (6 Cold Email We Use to Book Interviews)
Module 4: Combat Ghosting (When Nothing Works)
Learn how to re-engage cold contacts without sounding desperate or repetitive. These scripts help you re-open conversations in a way that respects time while reigniting interest.

Downloadable Documents: 
Google Doc: 3 Break Up Emails to Revive Dead Accounts
Module 5: Your Campaign Command Center + 4-Week 1-on-1 Call Check-In
Use our daily and weekly checklist to manage your outreach efficiently. In your 4-week check-in call, we’ll review your progress, evaluate results, and map the next phase—whether that’s shifting into interview preparation or expanding your outreach with a second campaign.

Downloadable Documents: 
Google Doc: Daily & Weekly Checklist To Streamline Your Operations

Phase 4 - Closing Interviews

Stand Out with Confidence in Every Interview Round
By Week 10, you’ll have five strategic assets to bring with you on interview day —giving you the tools and clarity to perform with confidence across each stage.
Module 1: The Interview Bible - Your Ultimate Cheat Code For Every Round
Walk into interviews prepared with high-quality responses to 60+ common tech sales interview questions. This resource helps you shift from reactive to intentional—turning interviews into opportunities to communicate your strengths clearly.

Downloadable Documents
Notion Doc: The Interview Bible (Worth The Price Of The Course In ROI)
Module 2: The Territory Plan (For Round 2 Hiring Managers)
Learn how to present a 30/90/365-day roadmap that shows strategic thinking and role alignment. This module includes 3 templates examples tailored to AE, SDR, and AM roles.

Downloadable Documents
Google Doc: Territory Plan For AE & SDR
Google Doc: Territory Plan For Account Managers
Module 3: The Prospecting Campaign
Show hiring managers you know how to think cross-functionally. You’ll build a prospecting campaign aligned with the company’s ICP to illustrate collaboration, creativity, and revenue awareness.

Downloadable Documents: 
Google Sheet: Lead List of Prospects
Google Doc: 3+ Strategies For Enterprise Prospecting (including Multiple Step Detailed Email Sequence from Uber and More) - 12 PAGE DOCUMENT
Module 4: The 5P Matrix - Your Nuclear Weapon for Role Plays
Use the 5P framework—Personas, Problems, Prime Metrics, Probing Questions, Product—to turn product research into a role-play-ready pitch. This is a tactical way to build confidence in mock call scenarios.

Downloadable Documents: 
Google Sheet: 5P MATRIX (One Of Cocoon's Secret Sauce)
Google Doc: 7 Cold Call Objections (And Rebuttals)
Google Doc: Plug and Play Mock Call Pitch Script Template
Module 5:  The Executive Edge
Learn how to translate financial reports and market data into compelling talking points. This helps you connect with executive decision-makers in a strategic, value-driven way

In this final round, we’ll stack your Territory Plan, Lead List, Email Sequence, 5P Matrix, and Pitch Script—all in one package.

Downloadable Documents: 

Google Doc: 3 ChatGPT Prompts For Turning Dead Financial Statements into A+ Executive Talking Point
Google Doc: Talk Tracks for Plugging Company Insights (ChatGPT Prompts)
Module 6: Round-Ready Checklist
Stay organized and avoid burnout with a focused checklist for each stage of your interviews.

Downloadable Documents: 
Google Sheet: Interview Master Checklist

Phase 5 - Leveling Up

Negotiate The Best Offer, Transition Seamlessly, And Crush Your 30-Day Ramp-Up Period
By Week 16, you have signed a compensation package that exceeds your expectations and a game plan to become indispensable in your new role.
Module 1: Mastering Offer Negotiation
Understand how to evaluate all parts of an offer—base, commission, ramp, territory, and equity—and how to approach negotiation with clarity.

Downloadable Documents:
Google Doc: Negotiation Tactics & Word Tracks
Module 2: The Strategic Exist
Learn how to leave your current role professionally while preserving relationships, transitioning accounts, and setting up strong references.

Downloadable Documents: 
Google Doc: The Strategic Exit Playbook
(Breaking the News Internally, Account Transition, and Documentation)
Module 3: 7 Steps To Build The Right Impressions in 30 Days
Use a 30-day checklist to establish trust internally, learn the ropes quickly, and start strong in your new role.

Downloadable Documents‍
Google Doc: 7 Steps Checklist To Smash The On Ramp Period
Module 4: Building Social Capital with Top Performers
Build peer mentorships with high-performing colleagues using a sequence of scripts and touchpoints that foster real rapport and long-term value.

Downloadable Documents
Google Doc: Mentorship Conversation Templates
Module 5: Access The "Coconnection" Private Community
After accepting your offer, you’ll be invited to the Cocoonection—a private community of past participants now working at top tech companies. Access peer insights, deal support, referrals, and more.

Bonus Documents

15+ Before & After Winning Resumes and Cover Letters
From Zero-to-$130k AE at Samsara in 12 weeks (Case Study)
Take-Home Interview Assignment from Mulesoft (Walkthrough)
Tearing Apart & Fixing a Client's Final Round Presentation with Vercel
Ultimate Hiring Manager Email Sequence
Salary Negotation Playbook (+30k Case Study)
Pitch Script Teardown Method
Enterprise Sales Language 101
90min Private Webinar with BowTiedSalesGuy on Sales Mastery
Cocoon Referral Program Access!

Ready to Make the Smartest Career Move of Your Life?

What You’ll Walk Away With From This Strategy Call

Clarity on Your Market Position – We’ll review your background and goals to identify the types of roles and compensation ranges that may be aligned best with your experience.

Insight Into Key Challenges – Whether you're just starting your search or deep into interviews, we’ll help surface the most likely challenges and outline strategies to move through them.

Straightforward Answers to Your Top Concerns – You’ll get honest, personalized answers to the 1–2 biggest questions on your mind—plus a clear view of your opportunities and what next steps (if any) make sense.
BOOK YOUR FREE STRATEGY CALL
Any Questions?

Frequently Asked Questions

Feel free to directly DM on Twitter @bowtiedcocoon or email me at bowtiedcocoon@gmail.com
How much do tech sales people actually make? 
Earning potential in tech sales varies widely depending on your experience, the company, and your role. Our goal at Cocoon 2.0 is to help you position yourself competitively—many of our participants target compensation packages within the top 20% range defined by Repvue.com based on public market data.
I'm an SDR, can I use your program to become AE?
Cocoon 2.0 is designed specifically for sales professionals with some experience in closing roles. If you're currently an SDR with limited closing experience, we’d recommend reaching out first. Email us at bowtiedcocoon@gmail.com with your background, and we’ll help you assess the best next step—whether that’s promotion internally or transitioning externally.
What if I don't have sales experience?
While we primarily serve individuals with sales backgrounds, we’ve had participants with minimal experience successfully land sales roles. That said, outcomes depend heavily on your effort, communication skills, and ability to implement the training. We’re happy to discuss whether Cocoon is the right fit for your situation.
Is this self-paced or is it cohort-based?
Cocoon 2.0 is 100% self-paced. As soon as you join, you’ll gain instant access to the full 16-week curriculum inside Skool (our private learning platform), plus the community and all bonus materials. You can go as fast—or as steady—as your schedule allows.
What commitment and effort is required of me?
Many participants complete the program while working full-time or managing family responsibilities. You can make steady progress by allocating about 30 minutes per day on average, though pace and workload are flexible depending on your goals.
Will Cocoon 2.0 Work for me if I'm outside the US?
Yes. We've worked with clients in Canada, the UK, France, Singapore, Germany, and beyond. The fundamentals of positioning, outreach, and interview prep apply globally, though we recommend tailoring your applications to your local market with our support.
How fast can I expect results?
Everyone’s path is different. Some participants move quickly and land roles within 12 weeks, while others take longer depending on their background, availability, and market. We provide a suggested weekly milestone map to help you stay on track, but results are not guaranteed.

Spots Are Limited

Cocoon 2.0 enrollment is capped. We’re only accepting 100 sales professionals into this cohort.

Why?

Reason #1:
We want to be intentional about outcomes. The tech sales world has a finite number of truly high-leverage roles so we have to be mindful of how many truly top level positions are available at any given time.

Reason #2: The Cocoon System is designed to give you an edge—through unique positioning frameworks, outreach tactics, and preparation methods. To keep these strategies effective, we limit enrollment and protect the integrity of the approach.Reason

Reason #3:
We don’t believe in having our participants compete against each other. By keeping the group small, we’re able to personalize support and ensure you're not applying side-by-side with someone using the exact same system.

This program is built for professionals serious about landing premium roles and building long-term tech sales careers—not for dabblers.

SECURE YOUR SPOT